Amazon.com Launches AmazonBasics: Private-Label Electronics Accessories

Amazon.com has just announced that it will be retailing a selection of branded basic electronics accessories, dubbed "AmazonBasics".  Starting with blank CDs/DVDs and audio/video cables, AmazonBasics will be a growing line of accessory products that combine quality and value.

From the press release:

SEATTLE

–(BUSINESS WIRE)–Sep. 19, 2009–

Amazon.com, Inc. (NASDAQ:AMZN) today announced the launch of
AmazonBasics (www.amazon.com/AmazonBasics),
a new private-label collection of consumer electronic “basics” created
for customers who want exceptional value. The AmazonBasics line
currently includes audio video cables and blank DVD media, with
additional accessories and other items to be added in the coming months.

“We saw an opportunity to create a line of consumer electronics basics
that combine quality and low prices for an overall focus on value,” said

Paul Ryder

, vice president of Consumer Electronics for

Amazon.com

. “We
drew on our history of developing other private-label brands and
combined that with our mission to give customers the ultimate in
selection and value. AmazonBasics is the result. We will continue to
gather input from customers and evaluate opportunities for new products
under the AmazonBasics brand. We aim to offer our customers as wide a
selection as possible, and we think AmazonBasics makes a great addition
to the brands we already carry.”

The AmazonBasics
line currently features a growing assortment of blank DVD media, cables
and accessories, which are available now in the U.S. on www.amazon.com,
with plans to introduce the line on Amazon’s international sites over
the coming months.

All AmazonBasics products ship in Amazon.com’s Frustration-Free
Packaging (www.amazon.com/frustration-free),
which is easy-to-open and made from recyclable cardboard, alleviating
plastic clamshells, wire ties and excessive packaging. AmazonBasics
products are eligible for FREE Super Saver Shipping or

FREE Two-Day
Shipping

with Amazon Prime (www.amazon.com/prime).
Like all products sold on

Amazon.com

, customers can compare prices, do
research, read customer reviews and see what other customers have
purchased after viewing these products. AmazonBasics products include a
one-year warranty.

Read the full press release here, or browse our AmazonBasics Store.



–Aric A.